SHIFT

By Gary Keller

Markets shift, and you can too. Sometimes you’ll shift in response to a falling market; other times you’ll shift to take your business to the next level. Both can transform your business and your life.

You can change your thinking, your focus, your actions, and ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good ones.

No matter the market — shift!

Week 1 - Thursday July 14, 2022, 11:00am-11:45am EST Wardman Book Club Discussion

Approximately 43 Minute Read

  • Forward (10:00 Min)

  • Introduction (3:51 Min) pages 1&2

  • Shift Happens (8:09 Min) pages 7-12

  • Law of Equilibrium (6:54 Min) pages 13-20

  • Twelve Tactics for Tough Times (1:23 Min) page 21

  • #1 Get Real, Get Right - Mindset and Action (12:25 Min) page 23-28

Week 2 - Thursday August 4, 2022, 11:00am-11:45am EST Wardman Book Club Discussion

Approximate 1.5 Hour Read

  • #2 Re-Margin Your Business - Expense Management (17:05 Min) pages 29-36

  • #3 Do More with Less - Leverage (20:39 Min) pages 37-48

  • #4 Find the Motivated - Lead Generation (59:00 Min) pages 49-82

Week 3 - Thursday August 18, 2022 11:00am-11:45am EST Wardman Book Club Discussion

Approximate 1.5 Hour Read

  • Quick review of #4 - See Week 2

  • #5 Get to the Table - Lead Conversion (45:36 Min) pages 83-108

  • #6 Catch People in Your Web - Internet Lead Conversion (45 Min) pages 109-134

Week 4 - Thursday September 1, 2022 11:00am-11:45am EST Wardman Book Club Discussion

Approximate 1.75 Hour Read

  • #7 Price Ahead of the Market - Seller Pricing Strategies (35 Min) Pages 135-156

  • #8 Stand Out from the Competition - Seller Staging Strategies (17 Min) pages 157-166

  • #9 Create Urgency - Overcoming Buyer Reluctance (51 Min) pages 167-196

Week 5 - Thursday September 15, 2022 11:00am-11:45am EST Wardman Book Club Discussion

Approximate 1.25 Hour Read

  • #10 Expand the Options - Creative Financing (46 Min) pages 197-222

  • #11 Master the Market of the Moment - Short Sales, Foreclosures, and REOs (31 Min) pages 222-240

Week 6 - Thursday September 29, 2022 11:00am-11:45am EST Wardman Book Club Discussion

Approximate 1.5 Hour Read

  • #12 Bulletproof the Transaction - Issues and Solutions (55 Min) pages 241-270

  • The Gift of Shift (30 Min) pages 271-283